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About Us

Led by Richard Shapiro and his team of customer research experts, we're passionate about helping businesses understand and retain their customers. We specialize in designing and developing customized survey programs that provide valuable insights into customers' experiences, preferences, and expectations.
Our approach focuses on getting to know your customers personally through in-depth conversations that uncover the key factors that drive their loyalty and satisfaction. By paying close attention to their feedback, we identify areas where experiences could be improved, revenues increased, and bottom-line profitability maximized.

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Founder and President
The Center for Client Retention

Richard R. Shapiro founded TCFCR in 1988 to provide customized research, training, and consulting to Fortune 1000 companies wanting to generate a higher percentage of repeat customers and increase market share from existing accounts.

Before founding TCFCR, Richard spent 18 years with ADP, including as Vice President of Customer Satisfaction and Client Retention. He created and managed the National Account Program and was General Manager of the company’s largest region. During Richard’s tenure at ADP sales rose from $40 million to more than $4 billion, making the company one of the most profitable global service enterprises.

A widely respected expert on brand loyalty, customer retention, and the customer experience, Richard has spoken at the Society of Consumer Affairs Professionals (SOCAP), the International Quality In Service Conference in Karlstad, Sweden, DIA Medical Information Symposium, the American Management Association, the American Marketing Association, the American Society of Quality Control, Emory University’s Center For Relationship Symposium, the Customer Experience Summit, the Global Contact Center Forum in Mexico City, and the National Retail Federation’s Big Show in New York City.

Richard is an influential force in customer relationship management and a top-ranking customer care blogger. You can access his blog posts by clicking here. He has been interviewed by the New York Times, the Associated Press, the Wall Street Journal, the Boston Globe, Newsday, The Today Show, ABC World News Tonight, CBS News, and Fox Business News.

A former adjunct professor at the Fashion Institute of Technology in NYC, Richard is a member of The New York Strategic Forum, the Retail Marketing Society, and Fashion Group International, and heads the Customer Experience Meet-Up for Manhattan and the Greater Miami/Fort Lauderdale areas. He sat on the corporate advisory board for Comunilife, Inc.’s Life is Precious™ program supporting social services for at-risk Latina teenagers and for several years served as Chair of the organization’s annual fundraising breakfast.

Richard is the author of two books, The Welcomer Edge: Unlocking the Secrets to Repeat Business and The Endangered Customer: 8 Steps to Guarantee Repeat Business.









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Richard's Mini Wisdom Bits

Richard's Mini Wisdom Bits

Watch Now

Richard's Mini Wisdom Bits

Richard shares his 9-part video series on how to make survey research more valuable.

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