Our Comprehensive Feedback Intelligence division conducts in-depth telephone interviews, web surveys, mystery shopper calls/emails and customized research.
Customized Research – Each company is as unique within their industry as each industry is different from the next. We provide research customized to each client to maximize the effectiveness of your research and value of the data. Our variety of clientele and their business sectors speaks to our ability to customize our research methodologies to your individual needs and goals.
In-Depth Telephone Interviews – Gather in-depth customer satisfaction and loyalty data not readily available through other means, including open-ended questions and the ability of our highly trained interviewers to interact with your customers to maximize the value of data.
Mystery Shopper Calls/Emails – Gain unique data as our interviewers contact your call center posing as a consumer. Our associates recall details and evaluate service delivery and report on performance in a format which takes into account important customer service criteria. Our Mystery Shopper Evaluations also assess representatives’ soft skills and gauge their ability to effectively convey accurate information and improve the customer experience by building rapport.
Real-time Pulse Surveys – Measure service delivery in real-time to receive ongoing satisfaction metrics. TCFCR distributes web based surveys as a way to get a pulse reading on satisfaction for the department. This allows the department to get a continual read on satisfaction and representative performance.
We have experience in conducting in-depth research in the following areas: